I write about what everybody has stopped questioning.
Three times, asking that about an industry turned into a company. These days it is mostly about AI, because I think it is the last invention we get to make, and therefore the one most worth getting right. I publish a piece when it is finished, not when it is planned.
For boards
What a board is accountable for, in the language a board decides in.
Management rarely lies to a board. It rounds, it leads with the good quarter, it answers the question it prepared for. Here is what I learned to ask for, from the years I was the one preparing the pack.
Every business measures itself in some unit. It was chosen once, usually by someone who has left, and almost nobody revisits it. Three times, changing it was worth more than anything else on the plan.
Boards are being asked to approve AI budgets on the strength of a demonstration. Three questions turn that into a decision a board can actually defend.
Sept 20264 min
For founders
How the thing is actually built, for the people building it.